About Krystal

In 2001, I taught myself HTML and built a website for the company I was working for. I was 21, self-taught, and proud of what I'd made. I showed it to the company's webmaster, and he laughed, told me I had some machinery in the wrong category, patted me on the head and called it “cute.”

I felt stupid. So I walked away from design and didn't look back.

For the next two decades I did a lot of other things. I studied English Literature. Got a master's degree. Ran marketing for a learning center. Directed libraries. Managed websites, wrote grants, built communities around digital literacy. I got certified in UX/UI Design. I managed social media. I built my own genealogy company from scratch — designed the logo, built the site, did all the marketing myself.

And somewhere in all of that, I kept coming back to design.

Turns out I was never bad at it. I just needed a little more time — and a lot less of someone else's opinion.

In 2026 I launched Salty Design Co. to bring everything I'd learned across 25 years of marketing, design, writing, and strategy into one place. But the work I'm most proud of? The women-owned businesses that finally have a brand as strong as they are.

I started this for them. For every woman who's been dismissed, overlooked, or told her idea was cute. You built something real. Let me help the world see it.

Based in New Smyrna Beach, FL. Flip-flops on. Ready when you are.